Bring your supplement brand into the UAE without guessing the rules
We are a Dubai mainland trading company for health supplements and related wellness products. Overseas brands use us to register, import, distribute, and sell in the UAE.
WellnessLine Trading L.L.C is a Dubai company (Trade Licence 1554854, Dubai Economy and Tourism). We trade health supplements and similar wellness products, and we act as a local partner for brands that want the GCC without building a full UAE entity on day one.
If you sell vitamins, herbal products, sports nutrition, or adjacent wellness SKUs in the US, EU, UK, or Asia, the UAE is a real market. It is also a regulated one. Product classification, marketing approval, municipality registration, Arabic labeling, and importer-of-record duties sit in front of the first sale. Skipping them is how consignments sit in customs.
What we do
- Local distribution and wholesale for registered products
- Support for product registration pathways that apply to your SKU (Emirates Drug Establishment healthcare-product marketing approval and, where relevant, Dubai Municipality Montaji consumer-product registration)
- Label and dossier readiness against UAE and GSO expectations
- Launch planning for Amazon.ae and Noon once the product can legally sit in local stock
- A single Dubai contact for brands that do not yet have a UAE office
Who this site is for
Brand owners, founders, and export managers outside the GCC who want a named local partner, not a PDF of generic advice. Retail consumers should shop a retailer. This site is for B2B brand enquiry.
Start with an enquiry
Tell us the brand, the categories, the markets you already sell in, and whether any SKU is already registered in the UAE. We reply from a WellnessLine address. No software signup. No pricing plan.