Brand enabler vs classic distributor
Two commercial shapes for the same regulated category.
| Criterion | Brand enabler (primary) | Classic distributor (secondary) |
|---|---|---|
| Who sets retail or list pricing | Brand | Typically distributor |
| Brand and creative control | Brand | Shared or distributor led |
| Sell through and customer data | Reporting to brand | Often limited |
| Inventory title | Usually brand or agreed model | Often distributor buys |
| Best when | Control plus speed | Buy and resell partner |
For a third path comparing distributor, own entity, and marketplace only entry, see go to market options.